App Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of search result page. It also improves an app’s overall and category ranking by boosting app download and conversion rates. Due to this similarity with the search engine optimization (SEO), Mobile App Store Development is also referred as APP store SEO, App search optimization, or Mobile App SEO.
To help you boost your app marketing strategy (along with your app store ranking!), here is list of some ASO tips, many of which have their roots in well-known SEO strategies marketers know and love. 1. Keywords are your foundation: Just like the SEO, keywords are foundation for getting app found in various app store. Start with the keyword in app title and choose it wisely. One big change to the Apple App Store was limiting the character count from 255 to 50 characters. This means tightening your word choice, idea is to find the correct balance between the app’s name and some keywords. The same goes for keyword field: the App store limits keywords to 100 and each word should be separated by the comma with no spaces. 2. First few Screenshots Matters Screenshots are the first impression a potential user sees when visiting an IOS app store or Android app store. First screenshot is your elevator pitch and should clearly and quickly explain the essence of your app and its value proposition. Only use high resolution screenshots and make sure they explain what the app is about. Also, try to show some social proof with the clear and positive customer opinion. 3. Localize and keep things fresh: If your business have anything related to the location, make sure that you localize the screenshots and the descriptions for your business’s area. This should not be the main screenshot but that should be one of the supporting screenshots. Also keep things fresh with regard to not only updating the app’s functionality but all the app store components: screenshots, app descriptions and keywords. We recommend that people check these factors every quarter. As for the ASO, keywords will change as your business does and you’ll always want to stay on top of trends happening within your industry. 4. Encourage In-App reviews and ratings: This is one of the frustrating parts of ASO because developers/app owners have zero control over the reviewing/rating process within app stores. For ultimate success of any app, app store optimization should never be overlooked. It’s as important as app development itself. Follow these four tips for ASO and remember to always study what your biggest competitors are doing. App store competitive research is some of the easiest research out there. Simply, enter the keywords you are trying to rank for in whatever app store you are using and see what the top ranked competitors are doing.
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Sales, promo code, special offers, what are online discount hunters’ favorite terms? Too hard to say no to the discounted deals when they’re presented right there in front of your face. However, for most e-commerce businesses, it is another story. On the one hand, offering tempting discounts can bring you traffic and revenue boosts, but is the decrease on profit margin really worth it? In additions, an over-reliance on discounts, in a long term, will attract discount-driven customers who may not really be loyal to your brand. Potentially, it will reduce your traffic and conversions during the time when discount is not offered. That being said, you can still implement sales tactics while avoid these cons. Before you roll out your next big special offers, read the following three tips and hopefully they will give you some new ideas. 1. Offer discounts to you loyal fans first As the saying goes – 80% of your ecommerce profits are likely coming from the 20% of your highest spenders. Instead of pursuing deal-hunters, why not retain your most loyal customers who, according to the 80/20 rule, are also the highest-spending fans with special deals? In the US, 40% of revenue comes from returning or repeat customers, who represent only 8% of all visitors. So, identify your frequent buyers and send out coupon codes to them first. 2. Free shipping under certain conditions Whether offering free shipping or not, as you may debate, is depend on if you can afford it or not. Free shipping doesn’t work for every e-commerce store especially when you have to absorb 100% of the shipping cost. In order to offer free shipping without going broke, don’t set it as the default. Instead, set free shipping with minimum order value thresholds. You can also offer free shipping to your most loyal customers as part of your loyalty program. Another affordable way is to offer a fee-based member program, in which you charge customers a fee in exchange for free shipping on some or all items. 3. Don’t discount on your flagship products You most signature and popular products should never go on sale. In this way, you’ll be able protect the margins for your best goods, while also avoiding damaging your brand reputation. This approach allows you to continue driving significant revenue during the sales season without compromising your entire brand value. Magento is a highly rich, open source e-commerce third party plug-ins! This platform independent plug-in lets you on to build a unique e-commerce website to timely contact your marketing concepts to your target customers. Ecommerce Website Development Company provides you to set up a smart way to make your brand presence powerful. E-Commerce website offers a wide spectrum of tools to the developers by which developers can create a trustworthy online store. At the same time its user friendliness and flexibilities make it the first choice to e-commerce developer. By using this efficient plug-ins you can create an impending brand identity which helps you to get the best possible e-commerce solution such that you can move one step forward in your business. This fastest growing e-commerce technology can make your online business more profitable and popular. You can spread your business in a wide range; can make your brand more famous with the help of this cost effective shopping cart platform. The Ecommerce Development Services can give your online store a positive improvement by increasing your conversion rates. On the other hand magento is very much SEO-friendly. Magento provides so SEO favourable environment that you can easily manage the way of URLs writing pattern, creation of images and link handling procedure; as a result of this our site can be indexed quickly by search engines. So you can achieve higher rank in search engine, your website can get lot of traffic; ultimately you can see the way of your business profit. This Open source platform gives important benefits over closed commercial products. Adopting such kind of secured platform provides an advantage that its codes are available free widely. Anyone can easily take some suggestions and fix some issues efficiently and quickly. Most importantly developers can take very less time for implementing this cost effective platform. A website prototype shows how a website will look like in forms of a mock-up or demo. In most situations, it refers to a clickable and interactive one that allows users to interact with functionalities and navigate from page to page. There are numerous specialist prototyping software's and apps available on the market that are specifically designed to make prototyping easy. Normally a website prototype will have to be refined by a few usability testing until it can be progressed to the next phase of development. The importance of website prototype A website prototype offers an early view of what the final website will look like. It’s a process we apply to all of our websites when we kick-off new projects. It supports a solid content strategy, determines the best user flow, and conceives the ideal structures and layout for a client’s specific needs. The benefits of website prototyping is to save time and money. It allows you to fix any aspects that receive negative feedback from stakeholders or users, and it allows for discussion about what is really needed or could be removed before approaching the final development. By gaining the agreement, a business could gain support and investment. This can save a huge amount of money in development later on in the project. We have seen clients who asked for help because what they had hoped the site would do, weren’t working. And when we sat down and tested it, we found that there were often assumptions made in the beginning that were never tested, and it was usually those assumptions found to be wrong A lengthy functional specification document that is full of design jargons is often difficult to interpreted by clients. But a fully interactive prototype visualises the theories and ideas about both layout and functionalities. In this way, both our designers and clients can better communicate and exchange feedbacks. If you are a owner of any business or brand and having a website, then you already know how important it is to track various tactics to find out how your site is performing on the internet. You may, for example, perform audits to measure your website’s speed and use several tools to check your search engine rankings. Most of the audits are generally insufficient to give you a complete picture of how your website is doing. As your website is an important tool for helping you to grow your business. Because a few key aspects that your website have must be in working to produce the maximum results for your business.
These days Web Designing has advanced from its past and overlooking the incapable practices and supplanting them with the more proficient and compelling techniques. So the as of now referred to practices which are considered as best or most perfect plan style, will be moved out and supplanted with a more reasonable approach and the things that are abandoned can rapidly get to be distinctly strange and leave an unbalanced feeling with your clients. Thus Websites need to advance and adjust to better serve its own objectives and additionally objectives of its clients. This doesn't imply that website compositions and formats ought to be confined to styles utilized right then and there, yet that website specialists likewise need to consider what lessons have been gained from their past experience.
Here are a couple of ungainly website composition issues and their fixes:
In the event that your web page has no structure to its substance, then this may be the consequence of lack of common sense or even the fumbled development and utilization of substance inside the bigger sites, however whatever is the reason, dependably give your clients an unmistakable and simple visual guidelines. The Fix: You may likewise characterize substance's order having your site's objectives at the top of the priority list. In the event that you are planning a greeting page with the objective of catching messages, then you ought to make an outline that mirror this objective and construct a visual order that permits your client to your suggestion to take action.
Confused and terrible route can wreck a site's view. These days web route outline norms are developing and the abuse or abuse of these might mistake for the clients. The Fix: In a site route configuration dependably consider the client prerequisites or desires and apply your outline aptitudes to execute a very much made and exceptional intuitive component.
Your site's symbols, textual styles and reference pictures are conflicting. The Fix: Continuously limit your symbols and utilize them as per their underlying definitions. Assume on the off chance that you have acquaint an amplify glass with your clients that signify "zoom". So proceed with this all through the experience.
On the off chance that your site is too long and hard to parchment then it may disturb for the clients. The Fix: You may likewise sort out your site with more profound pages to bolster the client travel much better and the odds that a client return over from your site increments as they are required to look down a great deal .
In the event that your site contact frame has a few inquiries. The Fix: Continuously be compact by building more focused on structures. It's not important to make frame alluring and infectious, make your shape as short as could reasonably be expected and limit the data you are requesting from your client. A client will probably total a shape that is all around organized, very much guided, and brief as could be allowed. iMediaDesigns | Web Design Toronto is a full-service digital agency that helps brand create unique identity through striking website design, web development and successful marketing campaigns. Being a website designer, you have to ensure your outlines are imparting as effectively as could reasonably be expected. Along these lines, it is vital to work with all the outline components, shading, differentiate, typefaces, dividing, surface, content and other essential standards. Utilize everything admirably rather than simply taking after a couple of stylish systems. It is encouraged to mastermind and organize outline components and content to help set up a point of convergence, giving per users a passage point, proposing to and demonstrating to them where the most essential data exists.
In the event that honestly, utilizing a visual chain of command can help you include a tasteful sense and request to your plan. It gives a way to the information to stream easily and to get effectively got by the watchers. It guides watchers starting with one component then onto the next, keeping them free of any visual exhaustion. Below we have mentioned 5 Smart Rules which are helpful for Web designers:
iMediaDesigns | Web Design Toronto is a digital agency that helps brand create unique identity through striking website design, web development and successful marketing campaigns. As we know that website is an important part of business. It generally works as a front face of your company. In the era of ecommerce web design business, your website will play a major part of business as it can increase the customer trust and engagement. It is necessary to upgrade your website and test it to avoid any technical glitches. Your webpage should look modern and up to date to increase customer ratio. As ecommerce business is growing, people like to buy things online, if you have an online business, thousands of people will be visiting on your website for buying and selling things.
Whether you have a blog, article, corporate website or ecommerce website, updating your website on a regular basis has many benefits. Here we look at 5 very good reasons:
iMediaDesigns | Toronto Web Design Company is a full-service digital agency that helps brand create unique identity through striking website design, web development and successful marketing campaigns. There are more chances that you are owning a business or company and don’t have a website? If you said yes, it almost means that your business doesn’t exist in the world. As we know that we are living in the modern era where people and companies are on the internet for some information and data. Do you ever think why people visit a website? It’s basically to find the information. And if you’re in the business world, information is considered as very critical. So you need to have a website for your customers and your website needs to contain information about what you can do for them. Like many other small business owners, you might believe that your business cannot benefit from having a website or that a website is not within your budget. Or sometimes you also think that you don’t use a computer, neither do your potential customers. So these are just the misconceptions & myths. Below are the 5 reasons that show why your brand needs a professional website: 1. Online Presence 24/7: Having a business website means customers are always able to find you easily everyday and even 24/7. It means that at weekends and evenings your business is still accessible. It offers the customer convenience as they are able to access the information they need in the comfort of their own home, having no pressure to buy. 2. Advertising: A website‘s Web Design is more environment friendly when it comes to advertising and marketing. There are several ways to advertise your products or services through the internet, one of them is Search Engine optimization (SEO). This is a major advantage for your business. If you are having a good SEO service provider, the ranking of your website is boosted which quickly results in increased sales and higher profits. 3. Credibility: In this technological age, it is more credible for a business to have an online presence. As people would likely be distrusting to any business that didn’t have a telephone number or a physical address, and that soon could be said for having a website and e-mail. They are useful tools to help and share further information about your business with customers. 4. Business Sales Tool: As we know that a business website serves many purposes, some of the main objectives are:
5. Market Expansion: Generally all businesses began by serving a local community. Maybe your business also like to expand to a larger market. The ability to expand the market of a small business is one of the most lucrative benefits of creating a small business website. So by making your products & services available across various time zones and even across the world can grow your business, sales and revenue much higher. iMediaDesigns | Toronto Web Design Company is a full service web design agency comprised of web developers, website designers, and content creators specializing in a wide range of services. |
AuthoriMedia Designs is a Toronto based web design company , which is an IT consulting firm offering strategy and web development services to support ecommerce infrastructure. We are also specialized in Web Design, e-Commerce web design, custom web design and Search Engine Optimization. Categories
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